Paid social advertising.
Paid social turns attention into action. We pair fresh creative with disciplined buying across Meta, TikTok, LinkedIn, Pinterest and Snapchat, built to test, learn and scale.
Why it matters.
Social platforms reward creative that feels native and relevant. We start with what your audience is doing on each platform, then build the structure, audiences and creative tests around it.
Every campaign runs with a test-and-learn plan, so budget moves to what works and creative keeps improving.
Best for.
Scaling eCommerce
Efficient prospecting and retargeting with clear return.
Reaching new generations
Short-form video where younger audiences spend their time.
B2B decision makers
LinkedIn targeting by role, industry and company.
How we buy it.
Formats we buy
- Meta (Facebook and Instagram)
- TikTok
- Snapchat
- 1
Creative testing
Structured tests on hooks, formats and messages.
- 2
Clean account structure
Simple campaigns that let the algorithms learn.
- 3
Signal quality
Conversion API and server-side tracking set up properly.
How we measure it.
Measured against business outcomes and tracked live in AssembledView.
- Cost per acquisition
- Return on ad spend
- Thumb-stop rate
- Incremental conversions
Proof it works.
8%
Year-on-year sales growth
We weaponised TikTok's algorithm to revitalise BIC for a new generation
We used micro creators to build organic content for our audience's feed. Using TikTok's algorithm, we entered the conversation before our audience could switch off.
- Social media
44%
Increase in leads
Jayco: Decoding the great Australian road trip
We improved performance media for Jayco by 44% within three months using our Digital Decode product, without increasing investment.
- Digital evolution
- Search
Questions, answered.
We work with your creative team or our partners, and we brief and test creative for each platform as part of the plan.
Talk to us about paid social.
We'll show you where it fits in your plan, what it should cost and how we'd measure it.
More channels.
Creators and influencers
Creators who already have your audience's trust, briefed to perform and amplified with paid media.
02Paid search
Google and Microsoft Ads that capture demand at the exact moment people look for it.
03Retail media
Ads on retailer sites, apps and in-store screens, at the point of purchase.