Google Ads and paid search.
Search captures demand when people are actively looking. We run Google and Microsoft Ads alongside SEO and AI visibility, so you're found everywhere people ask.
Why it matters.
Paid search is where intent turns into action. The work is in the detail: tight keyword and audience structures, sharp ads, strong landing pages and accurate conversion tracking.
We run search with SEO and AI visibility as one channel, so you don't pay for clicks you'd win organically, and you show up where people now ask questions.
Best for.
Capturing ready buyers
Being there when people search for what you sell.
Defending your brand
Owning your own name against competitors.
Shopping and product feeds
Performance Max and Shopping for eCommerce.
How we buy it.
Formats we buy
- Google Search
- Shopping and Performance Max
- Microsoft Ads
- Demand Gen
- Local campaigns
- 1
Digital Decode first
An audit of your account, site and tracking before we change anything.
- 2
Search as one channel
Paid, organic and AI visibility planned together.
- 3
Conversion accuracy
GA4, enhanced conversions and offline imports set up properly.
How we measure it.
Measured against business outcomes and tracked live in AssembledView.
- Cost per acquisition
- Return on ad spend
- Impression share
- Conversion rate
Questions, answered.
Yes. We start with a Digital Decode audit of your account and tracking, then make changes in a clear, staged plan.
Talk to us about paid search.
We'll show you where it fits in your plan, what it should cost and how we'd measure it.