Retail media, planned as media.
Retail media puts your brand in front of shoppers on the retailer's own sites, apps and stores. We plan it as a premium storytelling space, not just a shelf.
Why it matters.
Retail media networks like Woolworths Cartology, Coles 360, Amazon Ads and specialist retailers let you reach shoppers with real purchase data, right where they buy.
For Penfolds, we reimagined retail media as a premium storytelling ecosystem, making shoppers 3.5 times more likely to convert during the most competitive time of year.
Best for.
FMCG and grocery brands
Reaching shoppers with purchase data at the point of sale.
Seasonal peaks
Owning key retail moments like Christmas and EOFY.
Closing the loop
Measuring media against actual sales.
How we buy it.
Formats we buy
- Woolworths Cartology
- Coles 360
- Amazon Ads
- Specialist retailer networks
- In-store screens
- Offsite retail audiences
- 1
Premium storytelling
Creative built for the retail environment, not just a product tile.
- 2
Purchase data targeting
Audiences built from what people actually buy.
- 3
Closed-loop measurement
Media judged on sales, not clicks.
How we measure it.
Measured against business outcomes and tracked live in AssembledView.
- Sales uplift
- Return on ad spend
- New-to-brand shoppers
- Conversion likelihood
Questions, answered.
It's often funded that way, but it works best when planned as media, with a clear audience, creative and measurement plan.
Talk to us about retail media.
We'll show you where it fits in your plan, what it should cost and how we'd measure it.
More channels.
Print and publishing
Newspapers, magazines and specialist titles for considered, high-trust reading moments.
02Television and BVOD
Broadcast, broadcaster video on demand and connected TV, planned as one screen.
03Out-of-home
Billboards, digital screens, transit and retail placements where people live, move and shop.