InsightActionOutcome

Case studies: proof, not promises.

Real outcomes, not media metrics. How we decode behaviour, develop the plan and deliver results for ambitious Australian brands.

BIC pen creative with illustrated designs

Year-on-year sales growth

Outcome

We weaponised TikTok's algorithm to revitalise BIC for a new generation

We used micro creators to build organic content for our audience's feed. Using TikTok's algorithm, we entered the conversation before our audience could switch off.

Social media

Jayco caravan parked beside a coastal landscape

44%

Increase in leads

Outcome

Jayco: Decoding the great Australian road trip

We improved performance media for Jayco by 44% within three months using our Digital Decode product, without increasing investment.

Digital evolution
Search

Kioti tractor with front loader clearing branches in a rural setting

31%

Increase in market share

Outcome

Kioti: More Horses

We revived Kioti sales and launched an entire new product range by not selling on price, but by tapping into the things farmers enjoy the most.

Strategy and planning
Media buying

Penfolds wine bottles displayed for a product presentation

31%

Sales uplift

Outcome

From Penfolds to the world

We redefined the retail environment as a luxury wine experience for Penfolds, decoding the luxury gifting moment to drive measurable sales uplift during the most competitive time of year.

Strategy and planning
Retail media

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