An independent media agency, senior by design.
We're a Melbourne-headquartered media agency built for brands who want growth, not jargon. We plan and buy media across every channel and measure it against real business outcomes, not vanity metrics.
Why Assembled.
Three things set the way we work.
Senior specialists.
The people you meet in the pitch run your account. No juniorisation, no learning curve.
Behavioural intelligence.
Our planning starts with why people buy, decoded through ethnographic insight and psychographic profiling.
Full transparency.
AssembledView unifies over 28 data sources so you see what's working in real time.
Decode, Develop, Deliver, Optimise.
A repeatable way of working that turns insight into outcomes. Provable, repeatable and scalable.
- Insight
Decode.
We understand your goals, audience and the why behind consumer actions.
- Action
Develop.
We create the behavioural plan that aligns your brand with your consumers.
- Action
Deliver.
We execute with technical precision and agility, optimising throughout.
- Outcome
Optimise.
We continually adapt, learn and optimise campaigns in flight for peak performance.
Our leadership team.
Senior by design. The people you meet in the pitch are the people who run your account.
Craig Hart
Chairman
Gareth Nicholls
Managing Director
Luke Fitzpatrick
Head of Digital and Innovation
Alex James
Head of Digital Activation
Brad Easton
Planning Director
Samantha Murphy
Client Director
Our success.
- 1
PITCHELLA
2nd place national, IMAA Best Young Talent
- 2
B&T Awards
Best Regional Campaign, Kioti More Horses
- 3
Deloitte Tech Fast 50
17th fastest growing
- 4
AdNews
Small Agency finalist 2025
Questions, answered.
Unlike traditional full-service agencies, Assembled Group is a network of specialist agencies, brought together in the right combinations to suit each client's actual requirements.
As a member of the Assembled Group, Assembled Media focuses purely on what we know best: media, data and technology.
We're senior by design: the people you meet in the pitch are the people running your account.
We engineer value through behaviour change, not just spots. Our planning starts with why people buy, not where to find them.
And we give you real-time visibility through AssembledView, our proprietary platform that unifies over 28 data sources into one source of truth.
Want results like this?
Senior specialists, behavioural insight and full transparency through AssembledView.