Insight
Decoding the insight.
Through Digital Decode, our proprietary approach to performance, we analysed over 600 data points to find tangible improvements in Jayco's performance without increasing investment.
Jayco: Decoding the great Australian road trip
We improved performance media for Jayco by 44% within three months using our Digital Decode product, without increasing investment.
Outcome
44%
Increase in leads
The results.
- Increase in leads
- 44%
- Lower cost per acquisition
- -32%
- Increase in landing page views
- +57%
- Increase in reach across Meta
- +39%
Action
Delivering real results.
With 257 optimisations made across their search account, social accounts and their website, we substantially improved performance in the first three months.
CapabilitiesDigital evolutionSearchSocial mediaAutomotive and machineryTravel and leisure
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More proof.
8%
Year-on-year sales growth
We weaponised TikTok's algorithm to revitalise BIC for a new generation
We used micro creators to build organic content for our audience's feed. Using TikTok's algorithm, we entered the conversation before our audience could switch off.
- Social media
31%
Increase in market share
Kioti: More Horses
We revived Kioti sales and launched an entire new product range by not selling on price, but by tapping into the things farmers enjoy the most.
- Strategy and planning
- Media buying