Insight
Decoding the insight.
Brands keep talking to Gen A in the same way. You might be using the right channels, but with inauthentic content it won't cut through ad blindness and change consumer behaviour.
We weaponised TikTok's algorithm to revitalise BIC for a new generation
We used micro creators to build organic content for our audience's feed. Using TikTok's algorithm, we entered the conversation before our audience could switch off.
Outcome
8%
Year-on-year sales growth
Action
Developing the strategy.
We used micro creators to build organic content for our audience's feed. Using TikTok's powerful algorithm, we entered the conversation before our audience could switch off.
CapabilitiesSocial mediaFMCG
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More proof.
44%
Increase in leads
Jayco: Decoding the great Australian road trip
We improved performance media for Jayco by 44% within three months using our Digital Decode product, without increasing investment.
- Digital evolution
- Search
31%
Increase in market share
Kioti: More Horses
We revived Kioti sales and launched an entire new product range by not selling on price, but by tapping into the things farmers enjoy the most.
- Strategy and planning
- Media buying