Client
BIC
8%
YoY Sales Growth
Decoding the Insight
Brands keep talking to Gen A in thesame way, sure, you might be using the right channels, but with inauthenticcontent it won’t cut through Ad Blindness and change consumer behaviour.
Developing the strategy
We used micro creators to buildorganic content for our audiences feed, using TikTok’s powerful algorithm weentered the conversation before our audience could switch off.
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