Media strategy and planning.
Strategy rooted in your customers' true motivations, not assumptions. Demand-Flow Planning pinpoints genuine demand drivers, so every dollar is planned against how people actually decide.
How we approach it.
We decode the why behind consumer behaviour using ethnographic insight and psychographic profiling, including our Behaviour Map tool. That insight shapes where, when and how your brand shows up.
Plans are built channel-agnostic and measured against business outcomes, not media metrics. Senior specialists build and run your plan from day one.
What you get.
Behavioural insight
Ethnographic research and psychographic profiling to uncover why your audience buys.
Demand-Flow Planning
Plans built around genuine demand drivers and the moments that move people to act.
Channel-agnostic media plans
The right mix across every channel, built against your business outcomes.
Test-and-learn roadmap
A clear timeline of what we test, when, and how we measure it.
Strategy and planning in action.
31%
Increase in market share
Kioti: More Horses
We revived Kioti sales and launched an entire new product range by not selling on price, but by tapping into the things farmers enjoy the most.
- Strategy and planning
- Media buying
31%
Sales uplift
From Penfolds to the world
We redefined the retail environment as a luxury wine experience for Penfolds, decoding the luxury gifting moment to drive measurable sales uplift during the most competitive time of year.
- Strategy and planning
- Retail media
Decode, Develop, Deliver, Optimise.
A repeatable way of working that turns insight into outcomes. Provable, repeatable and scalable.
- Insight
Decode.
We understand your goals, audience and the why behind consumer actions.
- Action
Develop.
We create the behavioural plan that aligns your brand with your consumers.
- Action
Deliver.
We execute with technical precision and agility, optimising throughout.
- Outcome
Optimise.
We continually adapt, learn and optimise campaigns in flight for peak performance.
Questions, answered.
It's our operating system for turning insight into outcomes. Decode audits your business, category and consumer. Develop builds a behavioural strategy with a clear test-and-learn timeline. Deliver activates, measures in real time and optimises against business KPIs.
Most engagements begin with a Digital Decode audit, which takes two to four weeks depending on scope. Urgent campaign? We've onboarded clients and gone live inside two weeks when the brief demanded it.
Talk to us about strategy and planning.
Senior specialists, behavioural insight and full transparency through AssembledView.