31%

Decoding the Insights

Penfolds had strong brand admiration, but during the critical Christmas gifting period that equity was not converting into purchase.

We needed to turn admiration into action across key retail conversion moment

‍

Developing the Strategy

We built a premium retail media ecosystem that elevated Penfolds in high-value environments and connected the brand with shoppers already primed to buy.

This included a presence in Chadstone Shopping Centre and an Australia-first Mix-In and Yahoo partnership to reach Dan Murphy’s and BWS red wine shoppers across the open web.

‍

Delivering real Results

By making retail feel like a premium brand experience, Penfolds converted admiration into action and delivered stronger commercial performance in a key trading window..

‍