Does print still work?

ReachConsideration

Print and publishing.

Print still reaches valuable, engaged audiences in specialist and premium titles. We buy it where readers lean in and trust what they see.

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Insight

Why it matters.

Specialist magazines, regional papers and premium titles reach readers who spend time with them. For considered purchases, that trust and attention matter.

We buy print alongside the publishers' digital audiences, so a single partnership reaches readers on the page and online.

Best for.

Specialist audiences

Hobby, trade and lifestyle titles with loyal readers.

Regional communities

Local papers trusted in their towns.

Considered purchases

Space to explain detail and build confidence.

How we buy it.

Formats we buy

Specialist and trade magazines
Metro and regional newspapers
Inserts and catalogues
Advertorials
Publisher digital packages

1
Print plus digital
Packages that reach readers on the page and online.
2
Negotiated placement
Positions and value-adds agreed up front.

How we measure it.

Measured against business outcomes and tracked live in AssembledView.

Readership reach
Response by code or URL
Search uplift

Proof it works.

All case studies

Kioti tractor with front loader clearing branches in a rural setting

31%

Increase in market share

Outcome

Kioti: More Horses

We revived Kioti sales and launched an entire new product range by not selling on price, but by tapping into the things farmers enjoy the most.

Strategy and planning
Media buying

Questions, answered.

For the right audience, yes. Specialist and regional titles in particular keep loyal, engaged readers.

Talk to us about print and publishing.

We'll show you where it fits in your plan, what it should cost and how we'd measure it.

Start a project See our work

More channels.

All channels