Creator and influencer marketing.
People trust people. We find creators who already speak to your audience, brief them to make content that performs, and amplify the best of it with paid media.
Why it matters.
Creator content earns attention because it doesn't look like an ad. Micro creators often outperform big names on engagement and cost, especially in a niche.
We choose creators on audience data, not follower counts, then use the best content as paid ads so it reaches beyond their own feed.
Best for.
Cultural relevance
Getting into the conversation your audience is already having.
Fresh creative at scale
A steady flow of native content to test in paid social.
Trust and proof
Real people showing real use of your product.
How we buy it.
Formats we buy
- Micro and mid-tier creators
- UGC content
- Whitelisted and Spark ads
- Ambassador programs
- Affiliate partnerships
- 1
Audience-matched creators
Chosen on who follows them and how they engage.
- 2
Clear briefs and rights
Usage rights agreed up front so content can be amplified.
- 3
Paid amplification
Top-performing posts boosted to wider, targeted audiences.
How we measure it.
Measured against business outcomes and tracked live in AssembledView.
- Engagement rate
- Cost per engagement
- Content performance in paid
- Sales and code redemptions
Proof it works.
8%
Year-on-year sales growth
We weaponised TikTok's algorithm to revitalise BIC for a new generation
We used micro creators to build organic content for our audience's feed. Using TikTok's algorithm, we entered the conversation before our audience could switch off.
- Social media
44%
Increase in leads
Jayco: Decoding the great Australian road trip
We improved performance media for Jayco by 44% within three months using our Digital Decode product, without increasing investment.
- Digital evolution
- Search
Questions, answered.
It depends on the goal, but for most brands a group of micro creators gives better engagement, more content and lower risk than one big name.
Talk to us about creators and influencers.
We'll show you where it fits in your plan, what it should cost and how we'd measure it.