YouTube and online video advertising.
Online video gives you the impact of TV with the targeting of digital. We plan YouTube and premium video by audience and moment, with creative cut for each format.
Why it matters.
YouTube is now one of the most watched platforms on Australian TV screens, as well as on phones. Premium publisher video adds trusted environments for brand storytelling.
We plan video in sequences: a longer story to build interest, then short reminders and action-led edits for people who engaged.
Best for.
Storytelling
Room to explain a product or show a brand in action.
Sequenced messaging
Different edits for different stages of the decision.
Driving action
Video formats built to send people to a site or store.
How we buy it.
Formats we buy
- YouTube (in-stream, Shorts, CTV)
- Premium publisher video
- Outstream
- Bumper ads
- Demand Gen
- 1
Sequenced plans
Story first, reminder and action edits after.
- 2
Format-fit creative
Edits cut for six seconds, fifteen seconds and Shorts.
- 3
Audience signals
Search intent, interests and first-party lists combined.
How we measure it.
Measured against business outcomes and tracked live in AssembledView.
- Completed views
- Cost per view
- Brand lift
- Conversions
Proof it works.
8%
Year-on-year sales growth
We weaponised TikTok's algorithm to revitalise BIC for a new generation
We used micro creators to build organic content for our audience's feed. Using TikTok's algorithm, we entered the conversation before our audience could switch off.
- Social media
44%
Increase in leads
Jayco: Decoding the great Australian road trip
We improved performance media for Jayco by 44% within three months using our Digital Decode product, without increasing investment.
- Digital evolution
- Search
31%
Increase in market share
Kioti: More Horses
We revived Kioti sales and launched an entire new product range by not selling on price, but by tapping into the things farmers enjoy the most.
- Strategy and planning
- Media buying
Questions, answered.
Usually you can adapt what you have. We'll recommend edits for each format so the first few seconds do the work.
Talk to us about online video.
We'll show you where it fits in your plan, what it should cost and how we'd measure it.
More channels.
Paid social
Meta, TikTok, LinkedIn, Pinterest and Snapchat, bought on behavioural insight, not trends.
02Creators and influencers
Creators who already have your audience's trust, briefed to perform and amplified with paid media.
03Paid search
Google and Microsoft Ads that capture demand at the exact moment people look for it.