Assembled Media
Whitepaper

Found or Forgotten.

When Australians ask AI what to buy, which brands make the answer?

We asked ChatGPT, Gemini and Claude 100 everyday questions across five Australian categories, five times each, and tracked 30 anonymised brands across 1,500 answers. Being the market leader isn't enough to be named.

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What's inside.

  1. 17 in 10 AI answers left out each category leader
  2. 2Only 6% of the sources AI cited were the brands' own websites
  3. 31 in 2 brand mentions didn't hold when we asked again
  4. 4Five categories, five different races, and the sources AI leans on in each
  5. 5Three moves to get found, none of them a new ad budget

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Pilot or Passenger.

We analysed 12 months of Google and Meta data from more than 18 advertisers. The machine now chooses the searches, placements, audiences and creative. This report shows where control has slipped, and six ways to take it back without a bigger budget.

We only use your details to send this and, if you tick the box, future insights. See our privacy policy.

What's inside

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